Jon Tilley - 5 New Ways To Find A HOT NICHE On Amazon

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Hey, everyone. Very warm welcome to another episode of the eCommerce Freedom podcast. So today, I’m very happy to announce we have a wonderful guest by the name of Jon Tilley. Jon owns a really cool software tool called ZonGuru, which is something I actually have heard about for a little while, but haven't delved too deep into.


So I wanted to bring him on the podcast, have a quick chat about a few ways that we can find hidden niches on Amazon, let him talk a little bit about how his tool can help as well, just in case you wanted to check it out, and hopefully you'll get a lot from today.


So, Jon, it's great to have you here, man. How are you doing today?



What's up? Good to be here and get to meet you, man. We were talking a little bit earlier and man, I'd love to check out your neighborhood. It's a pretty cool spot. So I'm coming all the way over from Los Angeles. That's where we're based. So, good to be here.



Love it, man. Yeah. Stockholm is a great city, man. You should come visit. Hit me up, man. We'll show you around. Awesome. All right. Well, I thought we'd kick off by just hearing a little bit about your story. So you've got an incredible company, impressive piece of software. What led you up to this point where you thought, you know, I really want to build something to help Amazon sellers.



Yeah. I'll give you the quick rundown so we can get into finding those cool niches. You know, I'm originally from South Africa, I grew up there. And then back in 2004, I did the trip over the pond to London and lived in London for a few years. And at that time my career was in advertising. So I got involved in working for advertising agencies on some big brands and was on the kind of account side of it, the strategy side.


After a few years in London, I moved to Los Angeles. That wasn't a career move. That was more just following a girl and ended up moving to LA back in, I think it was 2006, and continued in advertising for a few years.


But you know, I think, like a lot of your listeners who probably have created jobs or work in corporate jobs, I always had this entrepreneur itch and I've always had a passion for starting businesses.


I started a few kind of big rave parties back in the day in London underground. That was one of my side gigs that I used to do. But, yeah, I always wanted to start this and I could never make the jump really, for a number of reasons.


But back in, this is probably 2012, I went to a gig in Vegas which was all about selling on Amazon. And the light bulb went off for me. And I was like, wow, this is an amazing opportunity to scale wealth through creating products and selling them on the world's biggest platform.


I just jumped in and within about seven months I had launched my first product and was doing 50 grand a month. After a few months I could leave my advertising gig based on that. This was back in the early days of 2014 and the services side of it hadn't really kicked off in terms of supporting Amazon sellers.


Myself and my business partner, Adam Hudson, who heads an education company, we just said, how can we start the services side? Because we could see a real need in the marketplace. And so I started ZonGuru back then, early 2015, and have grown it since then. So yeah, it's been an amazing journey.


I think some of the things that we're passionate about is obviously this opportunity about selling on Amazon. Anybody can do it - no matter your background, your education levels - just a little bit of focus and learning and you can do it. And you can actually scale your wealth and get cashflow to start, and then hopefully build some brands out of it.


We've also grown a team where I've given that opportunity to our team members. So I'd say 50% of our team actually sell on Amazon as well, and use that knowledge to develop our products, which is an all in one software tool. So we have very strong research tools, listing optimization tools, as well as kind of business management tools to help you kind of grow and scale your Amazon business.


So that's the story, man. It's been an awesome ride and we're going to strengthen. We have some really cool tools for and or Europe. Sometimes it's difficult with only one tool set, but I think if you are in a research phase, I would say you have to try ZonGuru because the kind of results that you get and the way that you can validate them is very different to anything else in the marketplace, which is kind of one of our unique things.



Love that, man. Yeah. We were talking briefly before about some of the stuff you get. I don't know. I was just thinking about, you know, what you guys offer. And I was adding up all the money. I was paying for all the different softwares, like Merchant Words and Jungle Scout and stuff. And I was like, man, I should really… maybe I'm being ripped off because yeah, you guys seem to do everything just in one platform. It's really amazing.



Yeah, I put that challenge out to you, like maybe after this we'll get you in and have a look around, and you being an Amazon seller, I think it's just up to you to kind of sit there and validate what we have.


But we get a lot of head nods from big sellers. They're like, okay, you guys get it, you understand specifically how to visualize data and showcase data so that we, as sellers, can answer the right questions for our business.


That’s the game that we're in. As a software solution, we understand that you guys have certain questions at certain parts of your Amazon journey that you need data to answer those. And we need to make sure that we answer them in the right way.


It's not just a case of showcasing data. We have to kind of bring that together and really show to you the right way to make those right decisions for your business. That's kind of like our responsibility.


You'll see, when you get in. Because we have so many sellers on our team, you can really see that we understand our target audience, which is obviously, as you know, it's kind of a really cool marriage between sellers and developers and a software solution. So, yeah, check it out. I think you'll be pleasantly surprised because a lot of people compare us to some of the big ones. Like Jungle Scout, Helium 10..


But I think a lot of the big sellers who use our platform, they're like, the one thing that I want to do is tell anyone else about ZonGuru because they feel they have a competitive advantage.



Love it, man. Awesome. I’ll definitely check it out. Well, today, our aim is to help people, right? Help people find products, and really understand what are the ways that you can use to find products that maybe they're not using. A lot of this stuff can be done using any software, but some of it's quite specific to ZonGuru as well.


Before we dive into that though, I think we should just zoom out a little bit and talk a little bit about when we're looking for products, what makes a great product, how do you validate something before spending any money on stock to make sure that it's going to sell and it's not going to cause you any issues?



Yeah, I think that's a really important place to start because, you know, I think, as much as probably anybody listening right now, that as sellers, or someone trying to find a product to launch on Amazon, we can kind of hit roadblocks, right? We can be overwhelmed. We can kind of look through Amazon and just be like, where do I start? What do I sell?


I think the more you can truly understand what data is important and what questions you have to ask to validate a product at a theoretical level, then whatever software you're using, or whatever data you're looking at will really start to make sense. And you can very quickly start to pick up some good product ideas. So that's absolutely the right place to start.


And one thing I want to caveat is that we focus on helping private label Amazon sellers. And most importantly, those people who want to create their own brands and differentiate their product. That’s where we believe is the key niche on Amazon and the key opportunity. So when we talk about products, we really spend time around that.


There’s basically five questions that we try to answer and we think should be answered when you validate your product idea. The first one being, when I'm looking at a product idea, is there demand for that product already? And how much demand is there? But not too much. And that becomes more and more important as the Amazon space gets bigger and bigger.


As we look to launch a product, we're not looking for the product that has hundreds and hundreds of thousands of searches, we're looking for a very specific mid-volume niche because that's where we can get in and out on an opportunity to actually get to page one, and actually have a million dollar product idea.


People have to understand that a million-dollar product idea is a very small niche within Amazon's database. It's a very specific niche and a very specific need that you're trying to solve. If you're looking at a much wider net view, you're competing with massive brands and that takes a hell of a lot of capital. So you've gotta be kind of very brief-focused when you're looking at product in terms of how much demand there is. So that's the first question.


The second question is how much competition there is. And again, you know, it's that balance - you want some competition, which is healthy, but not too much. So, demand, competition. The next one is how much capital do I need?


So it's all good finding a product idea that you think you can get to page one on, but you might need $50,000 to do that. Versus finding something that you think can get to page one with a capital investment of $10,000 or pounds or whatever country you're in. Right? The level of understanding of how much budget and capital you need to invest in the product is important.


The fourth one is how much profit margin can I make? This is a really important one that a lot of people get drawn, which is understanding the price point that you would be selling your product for, and how much is leftover at the end, after advertising.


And then what is the profit number, and is that enough to scale a business? If it's just two or $3, you're not really going to be in a position to scale your business and grow it. So having enough profit to invest back in stock and grow it over a year or two is really, really important to understand as well. Those are the four things.


Within ZonGuru, we have something called a niche radar, and a lot of people affectionately call it the rainbow. Cause it's a rainbow effect with those four key pieces of data and a rating on those for any single product.


So that's really, really important to understand, okay, whether we have a strong idea or a weak idea, and if it is weak or strong, where's the opportunity? Is it in the competition or the demand or the profitability or the capital? That's kind of how we look at it.


In the fifth one, which is absolutely critical, the way I always explain data to sellers is, your decision on a product is 50% data and then it's 50% of your soft, educated skill on the area of differentiation and how do I connect my product with customers, and then obviously your understanding of business and how to grow a business.


That fifth wheel on that is, how do I differentiate the product? And that's critical, and it's not just the color, you've got to really understand, okay, this looks like a really strong product idea with regards to data, but how could I potentially differentiate this so that the audience that I'm trying to connect with sees my product, clicks in it, and buys it. And that's a really important piece to understand.



I love those five points of consideration, man, particularly profit, which is something that a lot of new sellers neglect to think about. It's funny, cause I did a podcast episode last week on profit margins and how to figure it out before you go and spend a load of money on stock and thinking about that during the product research phase. Yeah. That's really smart. So that's cool. That's the grounding thing we need to do.


First of all, we need to find a product that basically has a high demand, low competition, doesn't require too much capital, going to make us profit, and where there's gaps in the market, where we can differentiate and make our products stand out.


So let's dive into some ways we can actually find products that meet those things. The first thing we talked about before was reverse keyword lookups. So what is it?



Yeah. So, you know, I also want to make sure that we can include some ideas outside of my tools, but I definitely want to raise some of the key things that you can use within our tool sets.


I think this is a little bit more technical, but one interesting way that a lot of top sellers are using ZonGuru is to use our keyword tool, which is called keywords on fire. It's called keywords on fire. I don't know why I came up with that name, but it sort of sounds cool.


What the tool does is, if you have a specific category that you're interested in, let's just say, you're like, hey, you know what, I'm interested in gardening toolsets, you know, it's a category I like, it's interesting.


What I would do is actually do a phrase search using keywords on fire, on gardening toolsets, and what this will do as a tool, what it does is that it does a reverse look up against the top 25 listings for that ranking.


So it grabs all the keywords that they index for, and then it runs through a lot of relevancy filters that we have, which is important because a lot of tools out there will just generate thousands and thousands of keywords that aren't relevant. So we do a very good job of filtering for relevancy.


And so we do that reverse lookup, but then we actually have a keyword generator based on actual searches on Amazon that they've done that month that we then dedupe against the reverse lookups - again, the power of a reverse lookup and a keyword generator all in one, which is super, super useful.


What that does is, it gives you a list of these relevant keywords with the number of data points, to the point that we talked about earlier, like dollars from keywords. What's the actual dollar amount, the top 25 competitors make for that keyword, demand..


We have a thing called a launch budget, which is interesting, which is how many steady sales I need to do to get to page one. And various other data points, 10 or 11 that go across the page.


It’ll give you this list of keywords. There might be three, 400 keywords, which is not a lot given the power of what it's done, but you can then filter based on things like, hey, give me anything that has a search volume of under 5,000 or give me… and then you could add another filter on there, such as under 5,000 with… what do you call it.. reviews of under 200?


So you’re kind of getting that balance between medium demand and low competition, which we just talked about in terms of those, and then seeing what results come up, and you'll just like to see these really interesting keywords and product ideas that pop up.


So you've kind of filtered, and look at a very focused niche within that tool set. And you start to get really cool ideas that pop up and you'll see four or five or six within that gardening toolsets idea that could be really interesting products to then go ahead and validate.


So that's one super cool way of finding product ideas within a category that you have some interest in. So, again, if you have an interest in a category like gardening tools, do that kind of search, and then look at the results from the keywords, and you'll see some products that just pop up that you can then go on top of Chrome extension, et cetera.


So that's a super cool, interesting way. As I said, if you, if you could kind of understand what category you're interested in.



Love that man, that's so cool. And that's a great thing about using a software tool to help you with the research as you can actually, I mean, it will just organize the results for you, and it won't necessarily show you niches that you wouldn't have seen just for going through Amazon.


It can speed things up and make things a bit more organized, and yeah, if it gives you all the data as well alongside each keyword, then that's really handy. Cool. All right.



I think just another point on that is because Amazon, whether it's Europe or US or anywhere, is such a master marketplace with so many products and so many searches it's almost like fundamentally, you need a tool set to be able to find that niche and pull back the layers and go deeper on that specific focal point that you're looking at and not just look at page one with the main key word.


You've got to find those longer tail keywords and, you know, see what kind of results those would return, and is that a way to enter the market place? Because, you know, certainly Amazon is so big and competitive right now.


You can't just take a keyword like yoga mats and expect to get to page one. It's not going to happen. You've got to find opportunities. And that's why data is so powerful in helping to kind of peel back the onion layers and find that for you.



Absolutely. Someone I know launched a product and it was a weighted blanket, but the weighted blanket niche was very competitive and what he launched was a lavender weighted blanket, right. So it's a slightly longer keyword, slightly longer tail keyword.


So I assume if you're tall, you could type in weighted blanket and it might tell you that the lavender weighted blanket niches is less competitive. Right?



Absolutely. Yeah. Because it returns keywords, you can kind of start to see some of those longer tail keywords and, to your point, if I type in water bottle, you know, that's such a short tail keyword with so many different product ideas around that that's not the kind of keyword that you're going to be focused on.


But if you find that white ceramic camping water bottle for men and your product can be relevant for that search, you absolutely have a match with a very specific niche. And that is a million-dollar business, you know, a white ceramic camping water bottle.


And stalling for that longer tail specific search when your product pops up, your chance of converting on that is huge. So that's the key, to find those longer tail opportunities for you.



Awesome. And yeah, this is something you could do with no software if you wanted, you could just try and find the longer tail keywords. But obviously, having a software to help you is helpful too.


So let's move on to the second one. We talked about your niche finder. How does that work?



Yeah, so the niche finder, I think, is probably our best tool for looking for products. You don't necessarily have a sense of where to start, what categories to look at, and at the end of the day, what we've created is a database of product ideas based on words, it's keyword driven.


We have, through our APIs, the ability to understand what customers actually search for on Amazon. What kind of keywords are they using, what results will be returned for that. And then we rate those various product ideas. And so this tool, this niche finder.. you would log in and you can go to the tool, and you can simply set some filters to your liking.


We actually have some preset filters. We have some for starters. So those who want to launch the product that will have some demand, but not a lot of competition and not having much capital that they need to invest. So if you're just starting out, it's a low risk type of product.


Then we have those kinds of brand builder products. So those people who truly want to build a brand over time, and that's a good filter. And then we have kind of the big hitters, which are, you know, people that are a little bit more sophisticated. We have some risk propensity, but there's a lot of money to be returned and you can look at products.


So those are kind of pre-filters, but you can set your own filters and then simply go, and it's going to return a bunch of product ideas within those filters.


So it's kind of thinking about what kind of return do I want, what kind of business do I want to set up? And you can actually return products. And then you can obviously filter those by specific keywords. So you can return by just, you know, gardening tools, if you want. You can get a lot more specific, but it's one that you can use to set some general filters and then just look through the ideas that are returned.


All of them that are being returned are very suitable for private label creation and setting. And the feedback we get on this tool is, when you do one of these searches, the relevancy of the results is just spot on. I mean, you can look at the page, within a few seconds you'll pick up three or four or five ideas that you've never even thought of before.


So it's a super cool tool because it's not just returning results for the sake of returning results. It's actually returning very specific, carefully thought through, and filters that are created to make sure that what we're turning are good for private labeling. And then a product opportunity with that niche rater tool that we've talked about.


So certainly if you use any tools, I would challenge you to try out the niche finder because most sellers are just nodding their head going, okay, these are cool ideas. I'm getting them all within the space of a few seconds. So that's the niche finder.


It's just basically a keyword database that we've created based on searches on Amazon. And then we've added in these filters in visualization. So you can quickly see opportunities and then validate them.



Love it, man. So that's a good tool to use if you really don't know what you want to sell, but you just want to see some ideas and a quick way to come up with some ideas. So the next thing we talked about was an I'm feeling lucky button, that one intrigues me, man. So explain what does it do?



I don't know, man, you know, like when you're on Google, you have that I'm feeling lucky button, which you can always click. When we were developing the niche finder, that specific pain point, which is.. I'm overwhelmed, I go on to Amazon, I don't know where to start. I don't know what category to look at. I just need something to help me get momentum and just to keep going.


And so we built this kind of cool function called I'm feeling lucky. So you can just hit that within the niche finder, and it's just gonna randomize - return, random results across any category, any product idea, and if you're stuck and you’re just like, I'm sick of thinking, and I just want ideas to come to me. You can just start hitting the I'm feeling lucky button and it's almost like a kind of like a…



Generator? Random generator. Got ya. That's awesome. Cool. Okay. And then we mentioned, we were going to talk about the Chrome extension. So is your Chrome extension similar to Jungle Scout Chrome extension? Cause I use that one all the time. Is it quite similar?



Yeah. Exactly. So there's a similarity in terms of it being… this is obviously another way of searching for products, which is going down the rabbit hole on Amazon. And the way I always try to teach that to customers is when you search for products on Amazon, try not to overthink it.


Get the knowledge, understand how to validate a product idea. But don't get into Amazon and treat it as a job, going there and frown and try and look at everything and validates all of these specific points and take hours and hours.


What I would do is treat is as a fun thing where you're just going to go down the rabbit hole and just set a goal of saying, hey, I just want to find 20 things that interest me that I'm not even really trying to validate at this point but just, you know, go through, click on things, click on the suggested product ideas, just go down the rabbit hole and have fun for 20, 30 minutes and write down the product ideas that you did you come up with.


Then go back and then try and pick out a few that really seemed interesting to you and then open up your Chrome extension and validate that product idea. Right? So the reason I say that is because if you go page by page and try and validate every single one as they come up, you're going to get stuck and it's going to become a chore and you're not going to really let it flow a little bit.


And I think that's the important thing when you're on Amazon, you look for product ideas, just let it float. Cause you never know what you're going to find. Right. So I think that's my key piece of advice there, but yeah, we have a Chrome extension. And, again, we return that rainbow niche rating system on there.


So any product that you pull up on Amazon, it will be rated right there on the spot using that, those core questions that we answer. But we have a search volume. We have dollars from keywords, how much money each product makes, but also on a keyword level we have a really interesting integration where we'll tell you which are the top three products that are returned on Amazon for that keyword search that get the most clicks and conversion.


So not just the highest sellers, but which ones are getting the most clicks and conversions, which I think it’s really interesting to understand, because when you're looking at, for example, a gardening tool page which was getting the most clicks and conversions and is that the images, or is it the price, or is it the actual product differentiation? What are those? We indicate on the page what those are.


So those are really good insights as to who's the best in the category and what our customers like and what are they engaging with.



That's actually pretty fascinating because sometimes you might go into a niche where there's a really established product and it might be selling really well, but that might just be because it has momentum, but then you won't have a new seller who's in there in the niche, you've just launched a product and yeah, the revenue might not be that great yet cause they haven't ramped up their marketing budget, but the conversion rate might be unreal and the clicks might be doing really well.


So if you're going to go in and try and offer something yeah, knowing those conversion rates could be really helpful. Cause you get to see what the actual customers are responding to. That's actually really cool. That's interesting.



Yeah. And again, there's a bunch of other unique data points on there, but yeah, as I said, I think any of these tools can give you an insight into the data, but it's about what questions are you asking? And most importantly I think, is seeing the data, but then going, okay, how can I differentiate this product? What are ways that I could not just aesthetically or based on tastes, right? Because taste is different for every single person.


So what can I actually do to the product that I could tweak or change that would connect better with an audience. That's another whole conversation, but that's a really important one and I would encourage anybody to understand harder differentiate, and what kind of questions to ask.


Because for one, a lot of people think about how they're going to differentiate a product, but it's just unrealistic, it's over capitalizing on the product, it's mold costs, it's pushing up your actual cost of goods way to the roof.


And so how do you find that balance between differentiating your product, but not overcapitalizing on the actual product, so you don't make margin and that's something you have to kind of dive into and understand when you validate.



Yeah. That's a big consideration. It's like, what do the customers say they want? And what does it appear that they want? And also what are you willing to actually provide? Because the customers might want, you know, a toaster that enables you to like, fly to work and back. Right, right? But developing that is obviously insane. So it's about finding that balance between…



And what are customers willing to pay. Right. That's the most important thing.



Exactly. Cause it could be the best product in the world, but if it's going to have to cost 400 pounds, then yeah. It might be out of their price range. So that's that.



One other trick on that, which is worth mentioning, is when you're looking at a product and it's in that like $30 range and you're like, okay cool, I think I can differentiate in a way. One question I'll ask users to say… don't think about, you know, what could you do to the product without really increasing your cost too much? You could come across as a premium brand where you could set it for double their price.


So that’s the ultimate win on Amazon. Any product, or the entrepreneur game, which is like, how can I keep my cost of goods low, but try to premium? And you know, even faltering and looking at some of the higher priced items for that category that you're looking at, that's where it really gets interesting.


So even if you're looking at a product it's saying four 60, 70, 80, 120, $200 on Amazon, doesn't mean that the cost of goods is going to be a hundred, 150. You might be able to find that great product where it's actually costing you 10 or $15, but because you've created a premium brand around it, you could set it for that higher price premium. And that's where you really win, because your margins are great.



Right. Love it. Yeah. That's the ultimate game, right. To increase the perceived value, charge more and keep those costs low. Absolutely. Cool. All right. So that's method number four, what's method number five?



Number five is thinking beyond Amazon. I think it's really important. We have all of the tools in the world right now to compete with big brands. And to sit alongside big brands, I would say in terms of what you've created, how it looks, your brand, all that kind of stuff we have is ultimately this amazing network through our digital landscape that we can find all these experts and create these amazing products.


And so I would encourage you as you do start on Amazon and you find categories and things you like, open your thinking beyond Amazon. And that includes one that we sometimes forget, and it's a little bit harder nowadays - but retail. And getting plugged in that scene of some product idea that you're interested in or category.


And then just using your retail stores, your boutique stores, especially if you're in a different country and looking to sell on in the US or if you're in Europe, spending some time maybe not physically in the retail spaces but definitely finding brands beyond Amazon that you can Google for, or look at Google images. Images is a great way, you can filter for stylish, cool, whatever, and just look at what comes up on


But going back to this idea of perusing retail, there’s so many cool ideas and things that people have focused on and spend years and years perfecting. And if you can find those and then look at a way of bringing it to Amazon, I think you have a really cool product idea or a way of differentiating a product that hasn't been thought of.


There's definitely so many opportunities. Sellers on Amazon traditionally are just trying to stall the need. They're not really trying to create a beautiful, amazing brand in general. So there's opportunity for that, and people are looking for it. So solve it.


And for example, like creating, an example, creating bar equipment. So bar equipment – shakers, cocktail shakers, stuff like that. You can go and get the cheapest Chinese manufacturer to get you their product.


But what about investigating the curated craft of bartending, right? And going and understanding, you know, the Japanese crafted utensils that Japanese bartenders use, and what do they look like, and the beauty of it, and just doing some Pinterest searches on that and maybe going and really spending some time in a bar, like going and finding the ultimate barista and talking to him about what his products are.


You'll be fascinated to understand the craft of bar utensils and then taking some of those ideas that are playing it to something that you can take to the market. And Amazon is just a typical example, right? So push yourself to really get into the creative idea of the craft of whatever it is that you're looking at, and bring those ideas to your product.



That's an awesome, awesome piece of advice. And what they'll do is that will start to answer a lot of these questions. You know, when you're asking, how can we differentiate?


Well, if you know, something that I bought and the users for their piece of equipment or whatever the niche is, if you know something that the customers would absolutely appreciate, because it really helps with the thing the product's meant to do.


And a lot of the products aren't offering that, well now you've got your answer as to how to differentiate, right? And then quite often I'm finding these things out that are going to separate you and give you an advantage in the marketplace. The answer is already there. You just have to do enough research for them to emerge.


So, Jon, it has been fascinating hearing these new ideas. I've picked up some great ideas here for how to expand my list of niches. So if people want to check out ZonGuru and give your software a try, what's the best way to do that?



Yeah. I'd love anybody to jump in there. You know, one thing that we also pride ourselves in is our customer service. And if you have any questions, on you can hit us up in our chats or once you try us out on a free trial, you can ask questions, and the guys will jump in and help you. Cause they're absolutely passionate about helping you, so use that resource and feel free to leave any feedback from this audience as well.


But what we'll do is, we'll set up a specific link for your audience and we can do it, it's…



We can just put Ollie maybe?



Yeah. You name it. We'll put it together right now.



Let’s do it. So I like that. That's cool.



Perfect. Yeah. So we'll set that up for you, or we'll give you a 20% discount on the monthly price for our starter package, which is where you want to start with research and get access to all of our tools. And what we also do is we'll throw in a free 60 hot products ebook.


Basically we have a team that's based on the way that we think about finding private label products. We’ve got 60 products, the latest 60 products, and then also why they are good products to sell. So we'll throw that in for free on that link as well. So you can just grab that.


Basically, you can get that product for free. And then you can unlock that offer if you want to do it and then sign up for the 20% discount, but you can get definitely the high product list for free with actually not even signing up. So definitely check it out.



Love it. Yeah. Guys, go to that link – I'm going to give it a try and it's like with any tool, best thing to do is try it, see if it works for you.



One other thing that I would throw in there is check us out on Instagram at @zonguru. We've got an Instagram channel, but we we've approached it in a different way where we try to solve a need around product ideas and inspiration.


So essentially, this is a feed of very cool product ideas that you could sell on Amazon. And again, answering those questions, why is it a good product and how do you differentiate? And what's hot, what's not.


So it's not just a feed to kind of showcase ZonGuru, it's really trying to solve a need, which is to create inspiring posts around products that you could potentially sell on Amazon. So definitely check it out. @zonguru



Love it. Awesome. All right, Jon, well, thanks so much for your insight today. It's been incredibly valuable, man. Hope you guys go check out the software and yeah. Hopefully we'll catch up soon.



Yeah. I mean, I get to connect with you and hopefully we can connect down the road. Cause we’re obviously both in the same business and we have some core areas we can dive into and I'm sure we could touch on many, many other subjects in the future.



Yeah, man. Let's keep in touch. Love it. Awesome. Speak soon.


Oliver Denyer About Ollie

Ollie is an ecommerce and lifestyle business enthusiast.
He's sold tens of thousands of products he's never had to touch, pack or ship himself.
A persistent disdain towards feeling like he's in a "job" has inspired him to create businesses that are FUN to run.
This means leveraging big companies to ship products, outsourcing laborious tasks to a team of VA's and running everything from a laptop.
He's passionate about sharing his knowledge with the world and helping people find more freedom through business.

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